Ruta
LED advertising backpacks that move your business around the city
Ruta Ads Ruta Ads turns the daily routes of couriers into a mobile advertising channel: LED-screen backpacks broadcast your offer during working hours, on the streets and in the neighbourhoods you choose.
Clear booking terms
Specified at launch
One neighbourhood or location
2 weeks of advertising
- From 5 backpacks
- 1 city neighborhood
- Basic photo report
- Your own design in screen format
A network of locations across the city
1 month of advertising
- From 15 backpacks
- Up to 3 neighborhoods of your choice
- Extended reports
- A personal campaign manager
- Design change during the period
Franchises and federal networks
individual calculation
- Several cities simultaneously
- Flexible number of backpacks
- Summary reports across entire network
About the backpacks
Ruta Ads backpacks with LED screens are designed to work outdoors all day long. Unlike a fixed outdoor advertising medium, such as a billboard or a marquee, the backpack moves to where your audience is.
Screen
13–15 inch LED displays with high definition
Brightness
readable day and night; creative ads are visible in any lighting
Battery Life
programmable LED signs run for the courier’s entire shift without recharging
Protection
water-resistant casing, ready for rain and dust
Why trust Ruta Ads
Transparent placement and payment terms
The price is fixed before launch, with no hidden costs. Every euro turns into real hours of broadcasting on the road: outdoor advertising is paid only for effective time on route.
Advertising backpacks on intensive courier routes
Your ad is placed on the densest routes of courier services: office areas at midday, residential areas in the afternoon, shopping centres at weekends.
Impact analytics after every launch
After every run you receive a report with photos, video and total coverage. This mobile advertising medium lets you measure the campaign as clearly as a digital channel.
Ad check before every run
Before the courier sets out on the route, the team checks that the screen is broadcasting correctly and that the content looks clear day and night.
Campaign launch: four clear steps
No complex dashboard to get started: just a request, a brief and the launch confirmation:
You choose the area and the period
Choose the city, the district and the number of backpacks for your campaign.
You send the creative
Send your advertising video or photo; the team adapts the material to the screen format.
The couriers set out on the route
Couriers go on route and broadcast your offer during working hours: the advertising backpacks cover exactly the selected areas.
You receive the report
Receive the full report: photos, video and the campaign’s final reach.
A format that combines outdoor and digital advertising
Visibility in motion
The screen in the street flow works differently from a static banner: it is seen on the backpack by pedestrians and traffic.
Fast launch
From request to campaign start, without lengthy billboard approvals, installation or permits.
Flexible geographic coverage
The neighbourhood around your venue, the whole city or several cities: routes are adjusted to each goal.
Detailed Reports
After every campaign: photo and video records, plus a summary of views — no “blind” outdoor advertising.
Who This Format Works For
Customised backpacks adapt to any sector: the design, the area and the schedule are configured for each client. Four scenarios where the format already works:
Restaurants and delivery
Promote new dishes and offers right in your delivery area. LED backpacks bring the daily menu straight to your customers’ pavement.
Retail and local business
Announce openings and sales in the thick of pedestrian traffic: backpacks for local advertising work where no digital banner can reach.
Events and shows
Maximum coverage of the area 2–3 days before the event: concerts, fairs, openings and premieres.
Chains and franchises
Simultaneous advertising in several cities across Spain with a single report and the same terms at every location.
Outdoor advertising with clear figures
Every campaign ends with a verifiable report: route geolocation, photos and video of the broadcasts, effective hours on the street and an estimate of customers reached. With Ruta Ads, outdoor advertising stops being a black box.
Photo and video records
Visualisation of the design on the backpacks at the start of the campaign.
Routes and geolocation
Areas and streets where the couriers ran routes with your ad.
Period and hours of activity
Campaign dates and time slots in which the screen was active.
Impressions summary
Final reach estimate: number of backpacks × days × average route traffic.
Frequently Asked Questions
It is a backpack with an integrated LED screen that broadcasts your video or image while the courier follows their usual route. The content is uploaded and updated remotely.
Launch your campaign with Ruta Ads
Choose the city, send your design and in 48 hours your business is already on the street. Request a quote with routes, a schedule and a fixed price.